iLEARN

ASK MOST SPA DIRECTORS what is holding retail back, and the answers sound familiar: Team members lack confidence recommending products. The front desk does not always follow through. The boutique looks beautiful but does not consistently sell. Service providers may see retail as someone else’ s responsibility. Carol Phillips sees those challenges differently.“ These aren’ t people problems,” Phillips’ new ISPA iLearn series suggests.“ They’ re system problems. And systems can be fixed.”

That idea is at the heart of The Spa Retail Blueprint: Strategy, Systems & Sales, a comprehensive education series now available to ISPA members through iLearn. Created and hosted by spa retail strategist Carol Phillips, the course gives spa professionals a practical framework for building consistent, measurable retail results. desk performance, treatment room recommendations, merchandising, KPI tracking, vendor partnerships and event strategy. Spa owners and directors will find tools for setting expectations and measuring progress. Estheticians, massage therapists and front desk professionals will find practical language and role-specific guidance for making retail feel less like selling and more like service.

“ Retail doesn’ t grow with hope,” Phillips says.“ It grows with clarity. When your team understands the numbers, the language and the systems— everything changes.”

WHY THIS COURSE MATTERS Retail performance rarely improves through hope alone. Phillips’ s course helps spa teams focus on the systems behind the sale: clear expectations, confident language, thoughtful merchandising, useful data, stronger vendor partnerships and consistent follow-through.

The series includes 14 on-demand lessons with industry guest experts and downloadable worksheets. Together, those resources move beyond retail theory and into the daily behaviors, systems and conversations that help spa teams turn guest trust into stronger business performance. Built for the whole team, The Spa Retail Blueprint addresses retail from multiple angles: leadership culture, front

l l l l l

Available to all members on iLearn Hosted by Carol Phillips 14 on-demand lessons with industry guest experts 14 downloadable worksheets and action planners Designed for spa owners, directors, managers, front desk teams, estheticians, massage therapists and retail staff

PULSE n AUGUST 2026 16