REAL-WORLD EXPERTS, PRACTICAL INSIGHTS That clarity is supported by expert industry voices across skin care, nail care, lifestyle retail, data analytics, events, merchandising and more. Each lesson also includes a professionally designed worksheet or action planner, giving teams a way to assess performance, apply key frameworks and identify one change they can implement immediately.

For ISPA members looking to strengthen revenue, increase guest loyalty and build staff confidence, The Spa Retail Blueprint offers more than a course. It is a team training resource designed to help spa professionals create a retail culture that is organized, intentional and rooted in care. The full series is available now to ISPA members through iLearn at experienceispa. com. n

iLEARN, ISPA’ S LEARNING MANAGEMENT SYSTEM, makes on-demand education easier than ever for spa professionals. Available to ISPA members, the platform provides access to learning opportunities across a variety of spa industry topics, helping members gain insights they can apply directly to their businesses and teams.

With intuitive tracking features, iLearn allows members to monitor progress, resume sessions where they left off and view their full course history. Whether a member is revisiting completed content, continuing a course already in progress or exploring new learning opportunities, iLearn keeps the educational journey organized and seamless.

For spa leaders, iLearn also offers a convenient way to support staff development. Courses can be accessed on demand and at each learner’ s own pace, making the platform a flexible resource for individual growth, team training and ongoing professional education.

MEET CAROL PHILLIPS

CAROL PHILLIPS BRINGS AN OPERATOR’ S EYE to one of the spa industry’ s most persistent challenges: turning great service into measurable business growth. The retail insights and course overview presented in this feature are informed by Phillips’ expertise and by the strategies, systems and practical guidance she shares in The Spa Retail Blueprint: Strategy, Systems & Sales, now available to ISPA members through iLearn.

Her approach is rooted in the belief that retail success begins long before checkout, with team confidence, guest trust and a culture that treats recommendation as care. Phillips built that philosophy inside her own spa, where retail once represented 55 percent of total revenue, and has since helped properties translate similar principles into practical training, stronger merchandising and more intentional guest conversations.

Spa leaders value her ability to connect day-to-day behaviors with larger outcomes, from increased loyalty and sales to more engaged employees. Her work encourages teams to use existing resources more strategically, creating service experiences that feel personal while also supporting profitability.

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