Pulse June/July 2026 | Page 42

Helping AI Help Guests Find You

Spa near me with cryotherapy

THE AI

Helping AI Help Guests Find You

BY CRYSTAL DUCKER

Spa near me with cryotherapy

PULSE n JUNE / JULY 2026 28

Pulse June/July 2026 | Page 41 Pulse June/July 2026 | Page 43

Ready for What's Next Now Streaming on iLearn Visit the ISPA Research Library Explore the Spring Reveal Box Your Spa as a Page-Turner How Do I Stabilize Cash Flow? Turning Financial Goals into Team Goals The Longevity Shift: Redefining the Future of Professional Skin Care 5 Ways to Turn Skin Longevity into a Spa Business Advantage What Your Guests Think They're Looking For The AI Advantage Proposed Education Rule Could Affect Spa Workforce Pipeline The Reluctant Recommender A Cautiously Optimistic Start to 2026 Loyalty, by Design How ISPA Volunteer Opportunities Elevate You—and the Industry Sound Off Cultivating Calm: 10 Ways Spa Leaders Can Build a Culture of Mindfulness The Science of Anticipation Top Takes Member Milestones Quick Takes Southwest Tuna Bowl Pod Picks Bookmarked On Board with Onboarding High Altitude or High Tide? End Notes

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