TABLE OF CONTENTS
JUNE / JULY2026
VOLUME 36 n ISSUE 4
12 FREITAG’ S FACTS Strong Luxury Results Point to Sustained Leisure Travel
BY JAN FREITAG
14 THE WOW FACTOR Your Spa as a Page-Turner Designing Experiences Guests Can’ t Put Down BY MARGARET LORA AND JACLYNE ROE
18 Spa Financial Strategies How Do I Stabilize Cash Flow? BY IBANESSA SOTO
12
22 Turning Financial Goals into Team Goals
24 The Longevity Shift Redefining the Future of Professional Skin Care BY AMAL AMGAAD
27 Buzzwords What Your Guests Think They’ re Looking For
28 The AI Advantage Helping AI Help Guests Find You BY CRYSTAL DUCKER
34 Why Therapists Hesitate to Recommend
BY MICHELA HENKE-CILENTI, CPTD
PULSE n JUNE / JULY 2026 6